|We had had to wait for the middle of the 20th century for recognizing that language not only describes the world, but also carries out actions. Even if the idea that words are not deeds is still commonly accepted, everyone experiences at some point in their lives, under certain circumstances, that words create what they say. For François Jost, it is clear that photos and filmed sequences are also acts, and not only images. Television news, continuous news channels, selfie fashion, social networks... On the eve of the presidential election, he analyses current events and communication tools, between media analysis and political analysis. An extremely informative and exciting essay from start to finish.