Promote the need for sincere information for a democracy based on trust

Truth in Advertising? Lies in Political Advertising and How They Affect the Electorate

LILLEKER G Darren
01/01/2019

This book represents the first systematic effort to examine the factual accuracy of the claims made in an entire political advertising campaign, the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and the impact of the accuracy of claims on what people know and how they vote in a real campaign. The authors show how the accuracy of political ad claims, the visuals and sound of ads, and ad tone (particularly negativity) are related to voting behavior. They argue that understanding how the accuracy of political ad claims affects voters is now more important than ever.

Topic :  Vérité   
/
/
Edition :  The International Journal of Press/Politics  
/
Country :  Royaume-Uni 
/
Language  :  English 
/
Share the article
Endowment fund for the creation of the Fondation Descartes
16 Cours Albert 1er, 75008 Paris.
Follow us
usercrossmenuchevron-down-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram