Promote the need for sincere information for a democracy based on trust

Rumors: Uses, Interpretations and Images

KAPFERER Jean-Noël
01/01/2009

Today, rumours are everywhere: in the media, on the Internet, in the corridors, in conversations. Whether we call it rumour, buzz or urban legend, it permeates all sectors of daily life, economic, social, political, show-business, marketing, lobbying, finance... Jean-Noël Kapferer analyses in depth its fundamental principles in this book, which has become the essential reference on the subject and has been translated into sixteen languages.

Topic :  Rumor  
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Edition :  Seuil  
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Country :  France 
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Language  :  French 
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